The Marketing Profession and Social Media

I was reading a recent post on Chris Brogan and it reminded me of something else I recently read on QuestTeam.com

Chris Brogan Quote:

"...social media isn’t a PR tool; it’s not a marketing tool ; it’s a communications tool and a media making/distribution tool set. And further, it’s not the only way to the finish line out there. ..."

Martin Hammond, Ph.D. Quote:

"Yes, marketing is a profession; however, the endeavor is often engaged in by amateurs"

I think they are inter related because in Martin's article he talks about marketing professionals needing to be specialists in their chosen markets.  Brogan is trying to educate people with regard to social media. Bottom line, if you are a marketing professional, and are using social media in your efforts, know your chosen market. Get to know how social media works and in what situtations to use or not use social media. That way you will be a true Marketing Professional (at least with regard to social media)